Friday 06 March, 2015 - Living Aveda Blog

Rare Bloom took us on an exciting trip to a pollinator-filled prairie, inspiring cool, breezy hairstyles and soft, natural makeup hues accentuated with bursts of wildflower color to reflect the magnificent prairie landscapes. It also got us thinking blonde.

“Blonde is having a moment now, but it’s refined to be just the right tone for you,” says Aveda Global Creative Director Antoinette Beenders. “Whether you feel like channeling your inner rock star, bombshell or flower child, there’s something for everyone.”

To help achieve these blonde ambitions we created Aveda Enlightener™ Blonde Finish Protective Toners, three pre-blended shades of toner that help perfect and customize any shade of blonde in just five minutes.  Each formula is 96% naturally derived1 and contains our signature blend of plant oils – certified organic sunflower, castor and jojoba—for luminous color.

Choose from:

  • Violet- based Enlightener™ Blonde Finish Protective Toner Ash
  • Violet/yellow-based Enlightener™ Blonde Finish Protective Toner Beige
  • Yellow/orange- based Enlightener™ Blonde Finish Protective Toner Gold
Two beautiful blondes from the Rare Bloom Spring 2015 collection, Golden Lily (left) and White Jasmine (right.)

Two beautiful blondes from the Rare Bloom Spring 2015 collection, Golden Lily (left) and White Jasmine (right.)

This is clearly not your basic blonde, explains Ian Michael Black, Aveda Global Artistic Director, Hair Color.“Our new Enlightener™ Blonde Finish Protective Toners give us the ability to refine blonde hair and really create customized and unique looks.”

Below, are some key products for maintaining a beautiful new blonde hue:

  1. Color Conserve™ Shampoo

  2. Sun Care Protective Hair Veil

  3. Dry Remedy™ Daily Moisturizing Oil